Behind the Scenes of Our Live Interview on WFAA and the Art of Hat Customization

An Unforgettable Experience with Lin & Jen’s Hats On!

Our morning at WFAA Channel 8’s Good Morning Texas was nothing short of magical. What began in a quiet private room quickly transformed into a behind-the-scenes adventure filled with bright studio lights, bustling cameras, and the anticipation of sharing our custom hat bar experience with viewers across Texas. As we watched the interview before ours wrap up, we felt that familiar flutter of excitement—proof that something big was about to happen.

This feature wasn’t just media exposure. It was a milestone that introduced thousands of people to Lin & Jen’s Hats On!, a destination for custom hats in Dallas, Duncanville, and across the USA through our mobile hat bar, On The Road.

Preparing for Our Live Moment on Good Morning Texas

When the crew called us forward, the tempo shifted instantly. We had exactly three minutes to move our table into place, set up our display of hat customization accessories, and prepare to go live. Steve—our Master Brander—took his place on a separate stage with his irons ready to demonstrate live hat branding, a signature element of the Hats On! experience.

The countdown began. The lights intensified. And suddenly, we were live on-air with the magnetic and talented Erin Hunter, sharing the creative world behind our Dallas hat bar and the personality-filled hats we love to create.

Sharing Our Story with North Texas

Our interview on GMT gave us a platform to tell our story, introduce the heart behind our business, and demonstrate live how fun and accessible hat customization truly is. We also presented Erin with her very own custom Good Morning Texas hat, a heartfelt thank-you for her enthusiasm and support. Her joy in receiving it was contagious.

Immediately after the broadcast, we sold a hat and customized it on the spot for a Producer. That spontaneous moment showed just how quickly people connect with hats that reflect personality, creativity, and style.

We presented Reporter Erin Arnold with a custom WFAA Good Morning Texas hat, and she was thrilled!

Setting the Stage: A Table Full of Hat Flair

To bring our world to life, we filled our table with signature Hats On! accessories—each item chosen to demonstrate the possibilities of a custom hat bar in Dallas–Fort Worth:

• Hat bands

• Fancy feathers

• Vintage playing cards

• Leather strips and ribbons

• Brooches, pins, and charms

• Specialty materials used to create custom cowboy hats, custom rancher hats, and personalized fedoras

During the segment, we walked viewers through our signature customer journey, beginning as soon as they enter through the teal door at 204 N. Main Street, Suite 101, Duncanville, TX 75116:

1. Browse our curated selection of hats in multiple styles and sizes.

2. Explore our curated collection of accessories to personalize your design.

3. Sit at our turquoise blue hat bar—unique in North Texas.

4. Enjoy a complimentary glass of wine as our stylists customize your hat.

5. Capture your new look on our award-winning saddle for a memorable photo.

This fun, interactive process continues to position us as one of the best custom hat bars in Texas.

Meet the Passion Behind Lin & Jen’s Hats On!

Behind the brand are creative partners Linda Wood and Jennifer Lott, whose shared love for hats transformed a spark of inspiration into a thriving, multi-channel business. What started as a passion for expressive fashion evolved into:

• A brick-and-mortar custom hat shop in Duncanville

• A traveling, nationwide mobile hat bar

• A popular presence at events, festivals, and corporate experiences through "On The Road", our mobile hat bar.

Their commitment to creativity, craftsmanship, and community defines everything Hats On! stands for.

On The Road: Bringing Hat Customization Across the USA

Our Nationwide Mobile Hat Bar Experience

While our Duncanville shop is the heart of our business, our mobile hat bar, On The Road, brings our creative hat bar experience to events across the country. Whether at weddings, corporate events, festivals, birthday parties, ranch gatherings, or luxury brand activations, we deliver a full immersive experience.

On The Road includes:

• A curated assortment of hats in multiple styles

• Thousands of embellishments—from feathers to brooches to vintage cards

• Branding irons and stitching tools for on-site personalization

• Complete setup, styling, and tear-down

• A full team delivering the same high-quality service as our shop

This traveling hat bar has been booked across the USA, making it a sought-after option for event entertainment, team-building activities, and wedding experiences.

Visiting Lin & Jen’s Hats On!

To truly experience the creativity of our brand, there’s nothing like visiting our hat bar in Duncanville, TX. Guests can expect:

• A warm, personalized welcome

• Hats for every personality and style

• Endless accessories to create a custom design

• A relaxing environment with wine and creative inspiration

• Photo opportunities atop our award-winning saddle

• A boutique fashion experience you won’t find anywhere else in DFW

It’s no surprise customers call us the best custom hat bar near me—and why many return with friends, family, and colleagues.

Why Custom Hats Matter

Custom hats are more than accessories. They’re statements of personality, confidence, and creativity. Each one tells a story. Each one turns an outfit into an expression. And each one is designed to reflect the individual wearing it.

Our Good Morning Texas feature allowed us to share this message with viewers across Dallas–Fort Worth and beyond. Whether someone wants a bold Western statement piece or a subtle, elegantly customized hat, we believe everyone deserves a hat that feels uniquely their own.